Illa lost her faith in love after years of failed dysfunctional relationships and toxic entanglements. She felt that she would never be enough or find someone who would love her for who she was.

 

In every relationship she had, she felt taken for granted in some way, and the more she gave of herself, the less loved & seen she felt.​In the aftermath of a heartbreak that left her in despair, she realized the type of partners she was attracting shared many characteristics, so she realized that she was the common denominator.

 

Her real mistake was to tolerate and allow the wrong types to treat her the way they did.​ Having made this discovery, she decided to pursue a degree in human behavior and psychology.

 

As a result of her personal experiences, Illa continued her journey by studying NLP and coaching women on how to build authentic relationships with themselves and others. In her book Uncover Authentic You, she shares a step-by-step guide to self-acceptance and self-discovery for women.​

 

According to Illa, everyone deserves to be loved just as they are.

 

She helps women gain clarity, intention, and unstoppable confidence through authenticity when re-entering the dating world with clarity and intention. She wants her clients to experience the same unconditional love that she has with her husband of 17 years, whom she married after only six dates.​​​ 

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When she is not working, Illa enjoys reading transformational books , trying out new recipes in her kitchen and spending quality time with her family.